Low Cal x London Fashion Week
For a design challenge, I had to create a promotional poster and a new logo for a drinks campaign, Low Cal which was in collaboration with London Fashion Week. It had to relate to the target audience which were fashionistas in their 20s and 30s.
These are the three promotional adverts for the Low Cal, I used the brush tool in photoshop to create the water splash effect behind the can.
I created an inspiration board on the different posters a drinks campaign and London fashion week have and then I produced mind maps about low calorie drinks and London Fashion week. I also did a colour palette and some examples of canned drinks, so it can give me an outline and understanding of what to create and how the end product should look like.
I sketched ideas for the logo, using colour helps me to visualise it better. Then, I creating the logo in Illustrator by using the pen tool. I also design the wrapping of the can with references from the examples of canned drinks.
